Plenty O'Toole.

Hey I'm Meighan O'Toole. I find the Internet and the sense of community it inspires fascinating. I work with creative individuals and brands to define their voice online using social media.

I have teh Internets to thank for my career.*

Thanks for taking a minute to stop by.

Have a question for me? shoot me an email.

*I used to blog a lot about art over here.


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Defining Your Social Media Strategy

Defining Your Social Media Strategy

Creating Your Social Media Strategy Meighan O'Toole

A while back I gave you permission to not be on every single social media site. (That was a relief, right?) I outlined the main questions (as well as goals) you should ask yourself before you take the plunge and sign up for each social networking site. Once you’ve decided where you belong, by answering the questions I posed, the next step is defining your strategy.

Many business owners sign up…

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What’s Your Story with Guest Lisa Congdon

What’s Your Story with Guest Lisa Congdon

What's Your Story: Lisa Congdon

This week I catch up with my friend, artist, illustrator and now book author Lisa Congdon. I’m delighted to have her on the show to discuss her new book Art, Inc., The Essential Guide for Building Your Career as an Artist. Although written by Lisa, Art Inc., is part of a larger series edited by Meg Mateo Ilasco and developed with Chronicle Books. The book is an incredible wealth of information,…

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Super pumped to get to chat with Meighan O’Toole for her What’s Your Story podcast. We talk about social media, working for yourself, making friends, and being nice. If you like to hear other people talk about themselves, def give this a listen.

Hey check out my new podcast, What’s Your Story!

What’s Your Story with Guest Josh Lafayette

What’s Your Story with Guest Josh Lafayette

Josh Lafayette, illustrator and designer on What's Your Story, episode 2

In my latest episode of What’s Your Story, I sit down with independent designer and illustrator, Josh Lafayettea few weeks ago to talk about his experience online as a creative business owner. We cover everything from following your gut and working to stay positive even if that means moving hundreds of miles, how best to use social media regardless of how many followers you have, and maintaining…

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Giving Your Readers A Place to Go: Call To Action

Giving Your Readers A Place to Go: Call To Action

Always make sure you give your readers a call to action on social media

Do you know how little time you have to grab someone’s attention, let alone hold their concentration online? It is very, very slim. But we’re not going to delve into the depressing amount of noise we need to battle to get our voices heard. Nope! Today we’re going to talk about the marketing/web term: Call to Action, or CTA.

A CTA is an instruction to provoke an immediate action. In this instance…

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The 13 year old in all of us rejoiced when Twitter started supporting GIFS! Yaayyy, but I’m here to crush your dreams, Twitter’s GIFs are actually displayed as looping videos.


Womp, Womp.

We did a little test, here is the original:


Here is the Twitter “GIF”.

It appears that…

“Should I be on every social media site?”

Hands down, this is one of the most common questions I hear from new clients that are just getting started on social media, and developing a voice online.

The short answer? No.


I paid to have my latest Wired story promoted on social networks, like Twitter and Facebook, to try to show that a lot of the metrics* we use to measure a story’s success are bullshit. It worked. When the story went live today, the page appeared with more than 15,500 links on Twitter, and 6,500 likes on Facebook. The story is a part of Wired’s Cheats package for the latest issue of the magazine. It needed to go live online at the same time readers encountered it in print, and it needed to have all those social shares set up in advance. 

That posed an inherent dilemma: How can you make a story popular without attracting any attention to it?

I listed the services I used in the story, but I didn’t get into how we managed to have all those likes and links set up in advance. It was easy, but it took some creativity, largely thanks to Wired’s Jenny Mckeel who thought through all this. 

The entire package was going live at once. I could publish my story a little bit early, but the timing needed to be very close. I wanted all the public-facing stats (like the 15 thousand links and Twitter and 6,000 Facebook shares) to be live by the time the text appeared. Certainly, if someone found it in print or on the tablet, it needed those metrics to already be there. To make that happen, we cheated. 

The Cheats package was scheduled to go live on July 16, but we quietly published the URL on July 13 without any of the actual story text. To keep it from appearing on the front page of Wired or in  RSS readers, we back dated it to July 1. That let us keep the URL structure it would eventually need to have with the month and year ( without it being so front facing that lots of people would stumble on it and think it was some sort of mistake. Once the page was up, I went to Fiverr and paid to have it linked on Facebook and Twitter. Because most of these accounts doing the retweeting only have a follower or two (max) it meant the page was able to appear popular, while still remaining largely invisible. 

This morning (or last night) at a little after 1 am, I added the story text, set it to the current time, and hit update. Now it showed up in RSS readers and I could openly tweet it form my main account. (I had originally used a secondary Twitter account I have for testing 3rd party stuff to link to it and score retweets.)

So now, the story goes “live” and as if by magic it has tens of thousands of social shares listed on it the instant real people start to encounter it. It worked. 

*As is site traffic, to a very large extent. My original idea was to use a botnet to throw traffic at it, but Wired’s lawyers said “no, no. Don’t do that.” 


Instagram of Adam Driver, from cinematographer, Tim Ives.

Great use of Storify - Behind the scenes of season 3 GIRLS.

A new feature on the site. Social Workhorse focuses on businesses who have used social media to build their business.

My first spotlight is with Kate Miss of For Me, For You.

So this video sucks. 

Jack in the Box does an unfortunate job and total disservice to women in social media in their latest commercial on — you guessed it — their new social media campaign.

It’s all so meta it makes my head hurt.

A social media intern would totally think a xerox machine is a tanning bed. Totes, she would!!

Welcome to the endless high-school
Reunion. Welcome to past friends
And lovers, however kind or cruel.
Let’s undervalue and unmend

The present. Why can’t we pretend
Every stage of life is the same?
Let’s exhume, resume, and extend
Childhood. Let’s play all the games

That occupy the young. Let fame
And shame intertwine. Let one’s search
For God become public domain.
Let become our church

Let’s sign up, sign in, and confess
Here at the altar of loneliness.

The Facebook Sonnet – by Sherman Alexie

Someone suggested this is what my cats do while I am out. For the love of God, I hope so.

First tweet from the new pope!


This Weekend’s Hashtag Project: #WHPimadethis

Weekend Hashtag Project is a series featuring designated themes & hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a photo announcing the weekend’s project every Friday.

The goal this weekend is to capture photographs of something you’ve made or created by hand. Some ideas to get you started: grab an old magazine and make a collage, pick up a pencil and sketch what you see out your window, carefully craft a dozen beautiful cupcakes, or create a thoughtful card for a friend—regardless of how you channel your creativity this weekend, be sure to have fun!

PROJECT RULES: Please only add the hashtag #WHPimadethis to photos taken over this weekend and only submit your own photographs to the project. Any image taken then tagged over the weekend is eligible to be featured right here Monday morning!

Great way to share what you are creating!

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