emptyage

emptyage:

I paid to have my latest Wired story promoted on social networks, like Twitter and Facebook, to try to show that a lot of the metrics* we use to measure a story’s success are bullshit. It worked. When the story went live today, the page appeared with more than 15,500 links on Twitter, and 6,500 likes on Facebook. The story is a part of Wired’s Cheats package for the latest issue of the magazine. It needed to go live online at the same time readers encountered it in print, and it needed to have all those social shares set up in advance. 

That posed an inherent dilemma: How can you make a story popular without attracting any attention to it?

I listed the services I used in the story, but I didn’t get into how we managed to have all those likes and links set up in advance. It was easy, but it took some creativity, largely thanks to Wired’s Jenny Mckeel who thought through all this. 

The entire package was going live at once. I could publish my story a little bit early, but the timing needed to be very close. I wanted all the public-facing stats (like the 15 thousand links and Twitter and 6,000 Facebook shares) to be live by the time the text appeared. Certainly, if someone found it in print or on the tablet, it needed those metrics to already be there. To make that happen, we cheated. 

The Cheats package was scheduled to go live on July 16, but we quietly published the URL on July 13 without any of the actual story text. To keep it from appearing on the front page of Wired or in  RSS readers, we back dated it to July 1. That let us keep the URL structure it would eventually need to have with the month and year (http://www.wired.com/gadgetlab/2013/07/cheat-page/) without it being so front facing that lots of people would stumble on it and think it was some sort of mistake. Once the page was up, I went to Fiverr and paid to have it linked on Facebook and Twitter. Because most of these accounts doing the retweeting only have a follower or two (max) it meant the page was able to appear popular, while still remaining largely invisible. 

This morning (or last night) at a little after 1 am, I added the story text, set it to the current time, and hit update. Now it showed up in RSS readers and I could openly tweet it form my main account. (I had originally used a secondary Twitter account I have for testing 3rd party stuff to link to it and score retweets.)

So now, the story goes “live” and as if by magic it has tens of thousands of social shares listed on it the instant real people start to encounter it. It worked. 

*As is site traffic, to a very large extent. My original idea was to use a botnet to throw traffic at it, but Wired’s lawyers said “no, no. Don’t do that.” 

AWESOME.

So this video sucks. 

Jack in the Box does an unfortunate job and total disservice to women in social media in their latest commercial on — you guessed it — their new social media campaign.

It’s all so meta it makes my head hurt.

A social media intern would totally think a xerox machine is a tanning bed. Totes, she would!!

Welcome to the endless high-school
Reunion. Welcome to past friends
And lovers, however kind or cruel.
Let’s undervalue and unmend

The present. Why can’t we pretend
Every stage of life is the same?
Let’s exhume, resume, and extend
Childhood. Let’s play all the games

That occupy the young. Let fame
And shame intertwine. Let one’s search
For God become public domain.
Let church.com become our church

Let’s sign up, sign in, and confess
Here at the altar of loneliness.

The Facebook Sonnet – by Sherman Alexie

instagram

instagram:

This Weekend’s Hashtag Project: #WHPimadethis

Weekend Hashtag Project is a series featuring designated themes & hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a photo announcing the weekend’s project every Friday.

The goal this weekend is to capture photographs of something you’ve made or created by hand. Some ideas to get you started: grab an old magazine and make a collage, pick up a pencil and sketch what you see out your window, carefully craft a dozen beautiful cupcakes, or create a thoughtful card for a friend—regardless of how you channel your creativity this weekend, be sure to have fun!

PROJECT RULES: Please only add the hashtag #WHPimadethis to photos taken over this weekend and only submit your own photographs to the project. Any image taken then tagged over the weekend is eligible to be featured right here Monday morning!

Great way to share what you are creating!

emptyage

instagram:

60 Feet Underwater: Instagramming from Mission Aquarius

Want to see more? Check out pictures tagged with #missionaquarius, Aquarius’ location page, as well as Brian’s article “The Extreme Difficulty of Leaving an Underwater Base”.

Brian Lam, an ocean exploration journalist and the editor of The Scuttlefish and The Wirecutter, recently embarked on a week-long trip to the NOAA Aquarius Reef Base — the world’s last remaining undersea habitat — where he interviewed Sylvia Earle and dove with Fabien Cousteau, the grandson of Jacques Cousteau.

While 60 feet underwater, Brian shared beautiful photographs of his mission through his Instagram account — @blam. Learn more about Mission Aquarius, sharing Instagram images from deep below the blue ocean, and Brian’s desire to document his best adventure yet in the audio above!

blkgirlblogging
via: stephieluv:
Introducing our new game called:
“Don’t Be A Di*k During Meals With Friends.”
The first person to crack and look at their phone picks up the check.
Our (initial) purpose of the game was to get everyone off the phones free from twitter/fb/texting and to encourage conversations.
Rules:
1) The game starts after everyone has ordered.
2) Everybody places their phone on the table face down.
3) The first person to flip over their phone loses the game.
4) Loser of the game pays for the bill.
5) If the bill comes before anyone has flipped over their phone everybody is declared a winner and pays for their own meal.
Variations/house rules:
-Starting the game after everyone is seated.
-In the rare event that multiple people flip their phones simultaneously, the bill is split between said players.
- Feel free to invoke penalties/strikes systems.
Notes:
- No touching or messing with anybody else’s phones.
- You don’t have to stack the phones. This was done for picture taking purposes.
- I realize I should perhaps think of a different name for this awesome game. Because I don’t mean to imply that everyone who checks their phone during meals is a di*k.
- I recommend not being such a stickler or hardass on people about the rules and even initiation of the game. Basic premise is to just get people open to the idea of staying active and attentive to one another. But if someone has to take a call; they have to take a call =).
- Have fun! It’s really more of a fun concept in this new age high tech life of ours. Conversation is the spice of life.
They all have iPhone’s then a nokia.

via: stephieluv:

Introducing our new game called:

“Don’t Be A Di*k During Meals With Friends.”

The first person to crack and look at their phone picks up the check.

Our (initial) purpose of the game was to get everyone off the phones free from twitter/fb/texting and to encourage conversations.

Rules:

1) The game starts after everyone has ordered.

2) Everybody places their phone on the table face down.

3) The first person to flip over their phone loses the game.

4) Loser of the game pays for the bill.

5) If the bill comes before anyone has flipped over their phone everybody is declared a winner and pays for their own meal.

Variations/house rules:

-Starting the game after everyone is seated.

-In the rare event that multiple people flip their phones simultaneously, the bill is split between said players.

- Feel free to invoke penalties/strikes systems.

Notes:

- No touching or messing with anybody else’s phones.

- You don’t have to stack the phones. This was done for picture taking purposes.

- I realize I should perhaps think of a different name for this awesome game. Because I don’t mean to imply that everyone who checks their phone during meals is a di*k.

- I recommend not being such a stickler or hardass on people about the rules and even initiation of the game. Basic premise is to just get people open to the idea of staying active and attentive to one another. But if someone has to take a call; they have to take a call =).

- Have fun! It’s really more of a fun concept in this new age high tech life of ours. Conversation is the spice of life.

They all have iPhone’s then a nokia.